Auto Value Parts Stores Continues Partnership into Third Year
For the third consecutive year, Auto Value Parts Stores will be a premier partner of the 500 Sprint Car Tour. Auto Value Part Stores played an integral part in helping the series get out of the starting blocks in 2021 when the series was formed. As the 500 Sprint Car Tour has grown over the past three years, the partnership with Auto Value Parts Stores has evolved into more of a Premier Partnership opposed to a Presenting Sponsorship.
“Auto Value Parts Stores is excited to team up with the 500 Sprint Car Tour for the 2024 Season. This partnership is all about our shared love for racing and the community brought together by racing. Our team of auto parts pros keeps vehicles of all types running their best; whether the finish line is a checkered flag or just arriving home safely. Together with the 500 Sprint Car Tour, we aim to keep engines roaring and fans smiling!”
While having a presence at every race on the 2024 schedule, Auto Value Parts Stores will have entitlement rights to four events this summer. The parts store chain will primarily be focused on events at Berlin Raceway on June 8th and August 24th, at Kalamazoo Speedway on August 23rd, and at Toledo Speedway on June 28th. These four events are held in strong marketable areas for Auto Value given their heavy presence in Michigan, northern Ohio, and northern Indiana.
Auto Value Parts Stores will have an increased presence on the 500 Sprint Car Tour social media pages with more content being created between the two parties. Throughout the season, fans will see videos filmed at 500 Sprint Car Tour Media Day where drivers took turns trying to guess what part was in a box. The parts for this game were provided by Auto Value. There will also be posts throughout the 2024 campaign of teams/drivers using products sold at Auto Value Parts Stores while working on their race cars. The all around media footprint for Auto Value Part Stores on the 500 Sprint Car Tour social media pages will see an increase in 2024 from that of the 2023 season.
New for the 2024 season is the move of Auto Value Parts Stores to being the exclusive Victory Lane sponsor of the 500 Sprint Car Tour. A Victory Lane sign will be created with Auto Value’s logo and branding. The sign will be present during all Victory Lane celebrations and a photo will be shared on social media declaring that the winning driver is in the “Auto Value Victory Lane”.
“The renewed commitment from Auto-Wares Group of Companies the parent company of Auto Value Parts Stores, to the 500 Sprint Car Tour is something that is extremely important to us,” explained Jared Owen - 500 Sprint Car Tour Series Director. “They have been an integral part of the series since its inception and we are excited to continue to elevate the Auto Value brand this coming season!”
About Auto Value Parts Stores:
Auto Value Parts Stores provide quality parts and professional guidance to automotive professionals and vehicle owners. Their network of stores consists of both independent and corporate owned locations all serviced by Auto-Wares Group of Companies. Auto Value Parts Stores are known for fast, friendly service, expert advice, and extensive inventory. For more information visit autowares.com.
About 500 Sprint Car Tour:
The 2024 500 Sprint Car Tour season will see nine points earning events across a ten race schedule from early April to mid October. The 76th Annual Little 500 will once again be a non-points earning event for the series, filling out the ten race schedule in its traditional Memorial Day Weekend slot. All races, including the 76th Annual Little 500, will be streamed LIVE on DIRTVision. For more information on the 500 Sprint Car Tour visit: 500sprintcartour.com and be sure to follow on social media (Facebook: 500 Sprint Car Tour | Twitter (X): @500SprintTour | Instagram: @500sprintcartour).
2024 500 Sprint Car Tour Schedule:
April 6 - Anderson Speedway | Anderson, Indiana | 24th Running of the Glen Niebel Classic
May 22-25 - Anderson Speedway | Anderson, Indiana | 76th Annual Little 500
June 8 - Berlin Raceway | Marne, Michigan
June 28 - Toledo Speedway | Toledo, Ohio
July 13 - Anderson Speedway | Anderson, Indiana | 3rd Annual Gene Nolen Classic
August 23 - Kalamazoo Speedway | Kalamazoo, Michigan
August 24 - Berlin Raceway | Marne, Michigan
September 7 - Salem Speedway | Salem, Indiana | 65th Running of the Joe James/Pat O’Connor Memorial
October 5 - Anderson Speedway | Anderson, Indiana | 9th Annual Tony Elliott Classic
October 19 - Lucas Oil Indianapolis Raceway Park | Brownsburg, Indiana | Championship Saturday
